This project was for an insurance company called American Ally Insurance. Below is the final version of the logo the client decided on.
Process: 
First, I emailed the client and asked what type of look he was going for. He provided me with a few examples which helped inspire me to create the sketches you see below. From there I refined them and created a brand board which consisted of the various fonts, color palette, inspirations, etc. used for the project. After that I went and brought the sketches to life by working in Illustrator.
Target Audience: 
Anyone interested in insurance.
Role: 
I was in charge of executing the sketches, drafts, and final designs for the logo along with communicating with the client.
Skills: 
logo design, typography, communication, organization, symphonic thinking, creativity, color coordination, adobe indesign, adobe illustrator, brand direction
Duration: 
1 month
Challenges:
Deciding on the right typefaces for the logo. 
Successes:
Getting the colors for the logo spot on the first try.
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