This project was for an insurance company called American Ally Insurance. Below is the final version of the logo the client decided on.
Process:
First, I emailed the client and asked what type of look he was going for. He provided me with a few examples which helped inspire me to create the sketches you see below. From there I refined them and created a brand board which consisted of the various fonts, color palette, inspirations, etc. used for the project. After that I went and brought the sketches to life by working in Illustrator.
Target Audience:
Anyone interested in insurance.
Role:
I was in charge of executing the sketches, drafts, and final designs for the logo along with communicating with the client.
Skills:
logo design, typography, communication, organization, symphonic thinking, creativity, color coordination, adobe indesign, adobe illustrator, brand direction
Duration:
1 month
Challenges:
Deciding on the right typefaces for the logo.
Successes:
Getting the colors for the logo spot on the first try.