The logo you see below is the final concept that I pitched to a beauty and wellness start up company based in Medfield, MA. 
Process: 
The client started out by sending me a few stock photos as well as the purchase link to a font she was interested in. She also wanted to incorporate the words relax, plump, smooth, and erase under the main logo. From there, I generated numerous rounds of designs until we agreed upon the ones best suited for her company's brand identity. In the end, we decided to ditch the phrases below the word mark and simply go with "Beautox Etc." After the owner consulted with a marketing advisor, these concepts inspired the logo that is currently being used for the company. Below you find the process work previously stated, as well as a link to the company's website.


Target Audience: 
Women and men interested in beauty and wellness products.

Role: 
My role was to initiate and coordinate the core designs that would later inspire the final company logo.

Skills: 
logo design, typography, illustration, color theory, communication, big picture thinking, art direction, branding, adobe illustrator

Duration: 
1 month

Challenges:
Communicating solely through email in order to create designs approved by the owner as well as her marketing coordinator.

Successes:
Final concepts inspired the logo that is currently being used for the company.
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