![](https://cdn.myportfolio.com/7e33b117f99355333da04a41d7cc1ea1/3e1ee306-6495-4475-b427-899478ca9dfd_rw_1920.png?h=2400e33077bb6e754aa00275311c0d7d)
![](https://cdn.myportfolio.com/7e33b117f99355333da04a41d7cc1ea1/975a55a0-6034-4ec7-a1d9-8e37305d92b7_rw_1920.png?h=764cda28b12f6aaed056e5a5752f1070)
Process:
First, I came up with a 20 word list that acted as the embodiment of the company as a whole. What is the aesthetic? What vibe is this place going to have? These were some questions I asked myself when coming up with this list. After that, I worked on some initial sketches for the company's logo, refined the strongest ones, and applied them to real world mockups. This and more can be found below:
![](https://cdn.myportfolio.com/7e33b117f99355333da04a41d7cc1ea1/44399e3b-9307-438e-a868-726acbe855ff_rw_1920.png?h=61726a9a4bddd7c3a9a438e1b0afae27)
![](https://cdn.myportfolio.com/7e33b117f99355333da04a41d7cc1ea1/3a9ce0ae-7406-4650-8ecc-9fca3ae68692_rw_1920.png?h=ee1f71d267ae9e3d6806b34e5bfd3cb2)
![](https://cdn.myportfolio.com/7e33b117f99355333da04a41d7cc1ea1/45d4017d-d63c-48f5-8b1c-a9203a92b198_rw_1920.png?h=349a17abf4733c16953ee49b29980054)
![](https://cdn.myportfolio.com/7e33b117f99355333da04a41d7cc1ea1/671087a2-b743-40ce-9a05-e8118c1c74fc_rw_1920.png?h=f74ed2b29a30270bb5b00982e1b2187e)
![](https://cdn.myportfolio.com/7e33b117f99355333da04a41d7cc1ea1/bb7f25c7-acc0-4bcd-bde9-f83f52e14b2b_rw_1920.png?h=9a449303eaf7bf4efb9996e1e360d010)
![](https://cdn.myportfolio.com/7e33b117f99355333da04a41d7cc1ea1/78b5d77a-a0c0-4ef2-8c34-17b8af22c316_rw_1920.png?h=f875471b37f50781a965e3a9cec57c99)