Process: 
First, I came up with a 20 word list that acted as the embodiment of the company as a whole. What is the aesthetic? What vibe is this place going to have? These were some questions I asked myself when coming up with this list. After that, I worked on some initial sketches for the company's logo, refined the strongest ones, and applied them to real world mockups. This and more can be found below:
Target Audience:
Anyone interested in a hip new hangout spot to grab bread, coffee, and other tasty treats.

Role: 
I was in charge of creating/re-shaping Boston Boxed Bread Co.'s brand identity through logo design, signage design, package design, and more.

Skills: 
logo design, art direction, typography, communication, branding, symphonic thinking, color theory, adobe indesign, adobe photoshop, adobe illustrator

Duration: 
1 month

Challenges:
Visualizing/shaping a brand identity for a company that I've never heard of or seen before.

Successes:
Seeing my final design on mockups such as signage and apparel.

Final Results and Evaluation:
I actually went back and changed a few things regarding the company's logo. I just felt that the previous versions didn't capture the emotion and aesthetic that I wanted to portray. So, I went back and changed one version of the logo I had done previously, as well as created a few new versions.


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