BOXE Bakery

The meaning behind this project was to gain a deeper understanding of how system design can work for a real world company, even if that company does not exist. I say this because the company was a fictional bakery based in Boston called Boston Boxed Bread or BBB for short. For this in-class assignment, I was in charge of everything from the company name (which I decided to change to BOXE Bakery), to the logo, and even uniform design. Below is my final decision in regards to these concepts and more:

Process:

First, I came up with a 20 word list that acted as the embodiment of the company as a whole. What is the aesthetic? What vibe is this place going to have? These were some questions I asked myself when coming up with this list. After that, I worked on some initial sketches for the company's logo, refined the strongest ones, and applied them to real world mockups. This and more can be found below:

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