Process: 
The client already had a clear idea of where she wanted to go with the overall aesthetic of the designs. She even sent me a few finished labels. In order to make her vision a reality, I became influenced by the labels she had sent me in order to come up with a few of my own. She wanted the labels, as well as the logo to look tropical, but not too cliché. This was why I decided on making the colors warm, but not too vibrant. I sent her a few concepts, she told me which ones she was in favor of, and I pushed those designs into what you see above.

Target Audience: 
Anyone 21+ who would enjoy this alcoholic beverage.

Role: 
It was my job to converse with the client via email and text: from sketches, all the way to final designs. 

Skills: 
communication, color theory, art direction, symphonic thinking, creativity, punctuality, collaboration, organization, listening, visual hierarchy, attention to detail, adobe photoshop, adobe indesign, adobe illustrator

Duration: 
1 month

Challenges:
Making sure the overall aesthetic was tropical, without being too obvious.

Successes:
Making the client happy :)

Final Results and Evaluation:
I loved working on this project and seeing the clients vision come to life!
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